Resplendence, a blog from Radiant Resolution about graphic design

Client Success Story: T. Adams Consulting

I had the pleasure of working with an extremely organized and enthusiastic client. Tiffany Adams was really a designer's dream to work with. She had planned out exactly what marketing materials she wanted, and had prepared all of her content and ideas.

We began with her logo and identity branding. Tiffany owns a high-end consulting firm that specializes in advocacy program assessment including meeting and legislative fly-in optimization, and executive and team coaching. These can be difficult to streamline into a visual identity (though we did find some icons that matched nicely for the website!). So I asked Tiffany about herself. She would be meeting with clients, and how would they know she's "the" Tiffany from T. Adams Consulting? She told me she was well-known for wearing red eyeglasses, and we took off with the idea.

Tiffany wanted a subtle appearance of her identity throughout her marketing material, but we went bigger and bolder for her website. I suggested, since the nature of her work limits the amount of photography we can use, to spice up the appearance of the website by adding testimonials with user photos throughout. Adding testimonials gives users a sense of relationship to the business, and reassurance that real people have had real results.

Tiffany also had some wonderful videos I was able to incorporate into the website using anchor links to reduce the number of pages she had. She also had already set up social media links to incorporate (which is very important for search engine optimization and boosting your rankings).

All-in-all, it was exciting to work with a client so well prepared and knowledgeable. I was happy to deliver a design package for her that included everything she needed to get started with promoting her business.

If you're ready to up your marketing game, contact Radiant Resolution today for a free quote.

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About Brittany Klein

Brittany Klein is a freelance graphic designer from Maryland. She established her company, Radiant Resolution, in 2008 after receiving her Master of Arts degree in graphic design from Savannah College of Art & Design. She has since written blogs, e-books, and articles centered around graphic design and fine art for many organizations across the country.

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