Simple SEO Strategies for Beginners
I have big news this month! I'm proud to offer this FREE resource perfect for new businesses, beginners, or individuals interested in learning simple ways to improve their ranking in organic search results! In this short e-book, you'll learn how to bump your website higher in search engine rankings by making a few technical and design changes to your website, utilizing social media and blogs, and understanding how search engines crawl through your website. I've copied a preview snippet below, and you can download the entire version by clicking here!
This is the first in a series of free resources I'll be giving away this season. More to come, so stay tuned!
If you are running your own website using a third party builder like Word Press or Wix, you’re in the right place. You don’t need to know how to code to improve your search engine rankings.
In this guide, we’ll go step by step through simple SEO strategies, both on and off your website, with technical and creative options.
First off, What is SEO?
SEO, or Search Engine Optimization, is the process of using resources to grow your website’s visibility in organic (non-paid) search engine results.
Now, let's get started.
Did you know that 93% of online experiences start with a search engine? There are over 4 billion searches per day on Google alone. So with all of these searches happening, how likely is it that your website will appear on the first page of results?
How do you keep from getting lost further down on the list?
It comes down several key ideas, split into two categories.
On-Page SEO vs Off-Page SEO
On-Page SEO means everything that search engines look for within your actual page. This means your content, your keywords, and your coding (don’t worry, we won’t get into the coding part today, since there are plenty of other influences).
Off-Page SEO refers to things not necessarily in your control, including social networking shares, blogs, and the search history of the user.
So while some things are out of your hands, there still are plenty of ways to influence your ranking.
There are two main factors that turn visitors away from your website right away, and those are relevance and design.
Relevance isn’t entirely under your control, but you can be sure to alter you keywords appropriately so that users can find what they are looking for on your website. The more click-bait, non-relevant words and phrases you use, the less likely a user will stay on your page, and the higher your bounce rate will become.
The design of your page is very important. Not only do you want users to stay and engage in your website, but you want them to click through your website. Enticing action buttons and easy navigation will encourage them to stay, and a higher Click-Through-Rate will improve your rank on search engines.
For ways to improve and control your off-page and on-page SEO, choose the best keywords, and improve your website for better SEO, download the free e-book here!SaveSave