Heart of Phoenix
I don't normally read Horse Illustrated magazine much these days, but for some reason decided to open up the February issue and flip through the pages. I came across an article written about the tremendous change in a neglected, starving horse made possible by a rescue in West Virginia called Heart of Phoenix. The difference in this horse after her rescue was amazing, and it was the kind of act that makes you wonder what you can do to help make a difference like this organization does. As written on one of the shirts sold by Heart of Phoenix's, "We save horses. What do YOU do?" What could I do?
I immediately noticed the Heart of Phoenix logo in the article. It was apparent by the logo Phoenix was a special horse to the rescue, but I couldn't tell anything about the horse from the logo. I went onto the website for Heart of Phoenix and realized there was something I could do. The website was extremely informative, but overwhelming, with no real design. I thought I would take a chance and offer the organization a new logo and website, free of charge. I asked about Phoenix and was informed of the story of the struggle to save a beautiful paint horse named Phoenix, but she could not be saved. I thought it was important to capture Phoenix's spirit in the new logo, and produce a new, organized website to show off the hard work this organization does. Emphasizing the need for donations was also key in this project, as the organization is a non-profit rescue.
As grateful as Heart of Phoenix was to receive their new logo and website free of charge, I feel blessed that I was able to work with an organization that puts so much time and effort into helping these wonderful animals. I do believe everything happens for a reason, and it was not just a coincidence that I opened that magazine and found an organization in need...
I do several non-profit projects per year. If you are interested in graphic design services, please go to www.radiantresolution.com.