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Resplendence, a blog from Radiant Resolution about graphic design

Consistent Design

In today's competitive business market, the need for branding consistency is huge. It is really key to creating differentiation and a "look and feel" for your product or business that is easily recognizable by the public.

Featured here is JLG Builds, a local construction/remodeling company that specializes in kitchens and baths. A company of James L. Graves Construction (logo also designed and shown on the web design), it was important to connect the two logos to show the relationship between the companies.

In addition to launching the new website, JLG Builds needed an identity package overhaul. A consistent look needed to link promotional material together. In this case, we carried a similar color scheme through each piece, and stayed consistent with fonts choices. The "swoosh" shape appears in each design as well, and was also carried over onto the signage for the new office building.

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About Brittany Klein

Brittany Klein is a freelance graphic designer from Maryland. She established her company, Radiant Resolution, in 2008 after receiving her Master of Arts degree in graphic design from Savannah College of Art & Design. She has since written blogs, e-books, and articles centered around graphic design and fine art for many organizations across the country.

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