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Resplendence, a blog from Radiant Resolution about graphic design

Client Success Story: Ashland Equestrian

If you follow me on social media, you already know I have created quite a few designs for the equestrian community including various farms, organizations, teams, and sale videos. But, I particularly enjoyed working with Amanda Takacs from Ashland Equestrian a little over a year ago, when she opened her new farm in Warrenton, Virginia. Amanda introduced the idea of using a weather vane within the logo, and using the initials "AE" for Ashland Equestrian within the logo, as these were coincidentally also her own initials for her first and middle name.

If you have done freelance work before, you understand that it's vital that the clients move the project along by providing constructive feedback. Amanda was precise in her feedback, and the logo progressed perfectly throughout each stage of design. Once completed, she was then able to apply her new brand identity to social media immediately, and then later, her website, apparel, and signage. The logo is so versatile it was even able to be used on a jump for her riding arena (a surprise gift from her students).

It's important that a logo isn't defined by color and can work within other color schemes if necessary. A successful logo can also be separated from its icon or text, and still be recognizable on its own. The weather vane from the logo is easily recognizable by itself, and it was able to be used as an icon amongst promotional material and apparel.

Amanda teamed up with Two Socks Designs to make her apparel easily available for ordering. Click here to check out the variety of products that were able to be designed from this one logo!

When I'm creating a logo for a business or organization, I love to see when it takes off and takes the form of other marketing materials and becomes a true identity for the business. Good luck to Amanda and all she has to offer with her new riding facility, now with an outstanding, versatile logo!

If you are looking to have your own amazing logo, contact Radiant Resolution today!


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About Brittany Klein

Brittany Klein is a freelance graphic designer from Maryland. She established her company, Radiant Resolution, in 2008 after receiving her Master of Arts degree in graphic design from Savannah College of Art & Design. She has since written blogs, e-books, and articles centered around graphic design and fine art for many organizations across the country.

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